Privacy Policy

Introduction

This Privacy Policy explains how Waterfall Express Carwash collects, uses, discloses and safeguards information through waterfallexpresswash.com and waterfallexpresscarwash.com, including our website registration and communication services.

Information We Collect

We collect information you provide, such as your name, email address, mobile number, registration details, communication preferences and messages to us. Where applicable, we maintain campaign source, coupon activity, and consent and opt-out records. Our website and service providers may also process technical information, such as IP address, browser information and security logs, to operate and protect our services.

How We Use Your Information

We use information to process registrations, respond to inquiries, administer eligible offers and coupons, maintain communication preferences, and operate and secure our services. We send marketing communications only through channels for which you have provided the applicable consent. We do not use a submitted phone number alone as permission for marketing texts.

Email and SMS Choices

Email and SMS marketing preferences are separate. You may unsubscribe from marketing emails using the unsubscribe link. For SMS, reply STOP to unsubscribe or HELP for assistance. Message frequency varies. Message and data rates may apply. Consent to marketing messages is not a condition of purchase. See our SMS Terms & Conditions for program details.

Information Sharing

We do not sell or rent your personal information. We may disclose information to service providers that host our websites, maintain customer records or deliver communications on our behalf, limited to those services. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared for third parties’ independent use. We may disclose information when required by law or reasonably necessary to protect our rights, services or users.

Cookies, Analytics and Advertising

Our websites use cookies and similar technologies for essential functions, such as security and remembering your cookie choice.

With your permission, we also use the following tools:

• Google Analytics and Google Tag Manager help us understand how visitors use our site, such as pages viewed, time on page, approximate location, device and browser type, and how you arrived. Google may set cookies such as _ga.
• The Meta Pixel helps us measure and improve our Facebook and Instagram ads. Meta may set cookies such as _fbp.
• The LinkedIn Insight Tag helps us measure and improve our LinkedIn ads, including conversion tracking and showing ads to people who visited our site. LinkedIn may set cookies such as li_sugr and bcookie.

These tools stay off until you select Accept on our cookie banner. If you select Decline, they don't set cookies, and Google receives only limited, cookieless signals. We also use our own cookieless page-view and click counts, which don't store personal information. These help us operate and improve the site.

You can change your choice at any time with the Cookie Management link. You can also opt out of Google Analytics with the Google Analytics opt-out browser add-on, and manage Meta ad preferences in your Facebook ad settings. Browser settings also let you block or delete cookies, though that may affect how the site works. Learn how Google uses data at policies.google.com/technologies/partner-sites.

Security and Retention

We use reasonable administrative and technical safeguards to protect information. No system or transmission is completely secure. We retain information as needed for the purposes described here, applicable obligations and consent or suppression records. We may retain limited opt-out information to avoid contacting you again.

Your Requests

Contact us to request access to, correction of or deletion of your information, or to update your preferences. We may verify your identity before responding. Some records may be retained for applicable obligations or to honor communication opt-outs.

Links to Other Websites

Third-party websites linked from our sites have their own privacy practices. This policy does not govern those websites.

Changes to This Policy

We may update this policy by posting a revised version on these websites and changing the last-updated date. Additional notice will be provided where required.

Contact Waterfall Express Carwash